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Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites
I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small busine"
Wed, 02 May 2012 16:20:52 GMT | Tagged: featuredShoeboxed.com Review – Receipt Scanning & Business Card Scanning Software
The following is a review of Shoeboxed.com, a receipt scanning and business card scanning service. To be honest keeping receipts, accounting, or any book keeping work is pretty much something I hate. I can’t tell you how many times I’d be t"
Sat, 05 May 2012 15:09:53 GMT | Tagged: featuredWhy You Need Different Templates for Your Website
Recently I’ve been talking with some friends who don’t fit into the traditional SEO, publisher, or writer-with-delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want to build and run websites in their spare time abo"
Wed, 04 Apr 2012 17:06:17 GMT | Tagged: featuredWhy Website Owners Should Be Using Pinterest
A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to take a slightly “bigger pi"
Fri, 06 Apr 2012 16:30:58 GMT | Tagged: featuredSEO Secrets, Tips & Tricks – Why it’s Not Worth Your Your Time
Whenever I go to a conference, or at least a dozen times a week by email, I get asked “What are some ‘SEO secrets’?” or “Hey–what keywords do you rank for, and can you show me some of your websites?” Until you "
Wed, 21 Mar 2012 17:30:19 GMT | Tagged: featuredFacebook Brand Page Timeline Checklist
Starting March 30th, all Facebook brand pages and profile pages will be switching to the new timeline format. Some brands have already made the change, but, if you haven’t, here’s a handy checklist of items you need to be aware of and fix b"
Thu, 08 Mar 2012 17:48:23 GMT | Tagged: featuredHow to Cross Post From Twitter to Your Facebook Page
One of the questions I get asked by clients who are developing a social media strategy is should I cross post my Facebook posts to Twitter and vice versa, or does everything need to be unique? IMHO you need to look at social media like Moneyball and yo"
Fri, 09 Mar 2012 17:47:33 GMT | Tagged: featuredThe Epic Failure of Google+
In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’v"
Mon, 27 Feb 2012 18:30:25 GMT | Tagged: featuredSEO 101: Getting the Right URL Structure
On my list of top 5 problems I encounter when doing client work, the number one problem is poor URL structure. In this post I’ll go over the basics, how to get it right, what are the most common problems, and how to fix them. URL Canonicalization"
Thu, 09 Feb 2012 18:46:01 GMT | Tagged: featuredWhy Google Thinks SPYW is a Good Idea and You Probably Don’t
In a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the"
Fri, 03 Feb 2012 18:34:25 GMT | Tagged: featuredHow to Write Blog Posts For Your Existing and Repeat Customers
When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d "
Fri, 27 Jan 2012 18:20:10 GMT | Tagged: featuredUsing Social Media Profiles for ORM
Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look "
Thu, 19 Jan 2012 18:28:39 GMT | Tagged: featuredCreating Microsites for ORM
Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, IR"
Tue, 17 Jan 2012 18:02:33 GMT | Tagged: featuredOutbound Linking Can Boost Rankings
Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites. Apparently, some people still think this is a terrible idea and go to extremes to never link out to anyone. Taking any idea"
Tue, 03 Jan 2012 18:12:29 GMT | Tagged: featuredTips on How To Improve Your Website – Checklist
At the dawn of the internet websites were created without much thought as to what changes, if any, would need be made in the future. To keep your website relevant, gaining new links, keeping users satisfied and getting traffic from search engines, you "
Thu, 29 Dec 2011 17:39:26 GMT | Tagged: featuredWhen is Using Microsites a Good Idea
Microsites are often abused and looked down on as a tactic in the SEO world. They get used for the wrong situations, the wrong reasons, and to solve the wrong types of problems. In this post, I’ll talk about some of the bad ways Microsites get us"
Wed, 30 Nov 2011 18:01:33 GMT | Tagged: featuredWhy Google Wants to be in Your Wallet and Drive Your Car
When I talk with people who aren’t involved with internet marketing about Google, I’m surprised by the amount of trust they put in Google and how they feel Google is making the world a better place … for truly altruistic reasons. It&#"
Thu, 20 Oct 2011 17:47:57 GMT | Tagged: featuredHow to Create a Custom 404 Page
If you’ve spent any time on the internet chances are you’ve seen silly, funny, or just plain insane custom 404 error pages. However this article isn’t about creating one of those types of custom 404 pages, this is about creating a bet"
Wed, 12 Oct 2011 17:11:42 GMT | Tagged: featuredWho Are You Writing Blog Posts For
Who are you writing your blog posts for … people or search engines? Depending on your intended audience your posts can and should be radically different in tone and style. This concept is related to my my post on how to choose keywords for your b"
Thu, 06 Oct 2011 17:29:47 GMT | Tagged: featuredIs Having a High Exit Rate Bad
Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many marketers put undue focus and weight on factors like bounce rate and exit rate instead of taking a more holistic look at the statistics i"
Tue, 20 Sep 2011 17:50:37 GMT | Tagged: featuredIs a High Bounce Rate Bad?
Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in association with other factors to help you spot a bad high bounce rate from a high bounce rate you don’t need to be worried about. One of the positiv"
Tue, 06 Sep 2011 17:12:07 GMT | Tagged: featuredWhy You Can Almost Guarantee Google is Using Your Analytics Data
While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate… Is Google using this data? What might they use it for? And am I doing myself more harm than good usin"
Thu, 01 Sep 2011 17:40:44 GMT | Tagged: featuredHow to Choose Keywords for Your Blog
How to choose keywords for your blog? If you’ve ever seen me at a conference, giving a presentation, or ranting on any of the social media hangouts, chances are good that you’ve heard me pick on bloggers for not choosing their keywords pro"
Wed, 24 Aug 2011 17:04:57 GMT | Tagged: featuredHow Long Should Page Titles Be – The Social Media Factor
Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, it was important to use keywords that search engines would use to rank your pages near the top of the SERPS. Then you made the title as click entic"
Thu, 25 Aug 2011 17:32:31 GMT | Tagged: featuredHow to Create Google Author Profiles for Thesis on WordPress
Having a verified author profile picture appear next to your articles that show up in search results is a new feature Google recently added. In this post, I’m going to show you how to add the functionality to your thesis theme in WordPress. If yo"
Thu, 18 Aug 2011 17:20:07 GMT | Tagged: featured
SEO News
Thanks to This Month’s Sponsors July 2011
I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here. Text Link Ads – New customers can get $100 in free text links. BOTW.org – Get a premier listing in the in"
Google roll out ‘something different’
Just noticed that Google are now showing a new “something different” section in the SERPs when using high profile brands and site names. This is likely coming from traffic patterns of users between sites, and hopefully ...
After Groupon's success thousands of collective shopping websites and deal aggregators appeared online, and every single niche you can imagine. What about Internet marketing and web design? Yep, that's covered as well.
“Blog every day.”
That’s what I was told, when I started out three years. It’s probably what you’ve heard too.
And now, I think it’s massively overrated advice.
Original Post:
Using everyday conversations to gain natural backlinks In my career as a journalist, I’ve had the opportunity to cover breaking news events from around the state of Utah. In the summer of 2010, a major oil pipeline developed a leak, forcing more tha"
MightyDeals Is Giving 10 Items Away for DBT Readers
The Most Overrated Piece of Blogging Advice I’ve Ever Heard
How to Write LinkBait Content Like a Boss
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