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10 Ways to Maximize Your SEO Budget

After a number of years working at an SEO services agency I have monitored, worked on, analyzed, and overseen many projects across nearly as many industries. Some of these projects were successful beyond both the clients’ and our expectations while others"

Thu, 10 May 2012 22:08:45 GMT | Tagged: blog


7 Habits of Highly Effective SEOs

For the many Seinfeld fans out there, that marine biologist line is one of the more popular quotes out there.  To refresh your memory George Costanza is once again pretending to be someone he really isn’t, namely his dream job…a marine biologist. Wh"

Thu, 03 May 2012 22:31:38 GMT | Tagged: blog


Build Natural Links Through Existing Marketing Strategies – Part II

With the newest Google algorithm changes, penalties have been taken on many websites for unnatural and artificial linkbuilding tactics.  This update hit websites that used black hat SEO practices particularly hard, but it also affected many seemingly appr"

Mon, 07 May 2012 21:29:17 GMT | Tagged: blog


How to Recover from the Penguin Webspam Update: Tips from SMX Toronto

SMX Toronto was full of a lot of great information. I found that most sessions had at least one presentation that rivaled SMX Advanced conferences I’ve attended in the past, both in speaker quality and in content. In all sessions, every speaker hit "

Fri, 27 Apr 2012 21:40:18 GMT | Tagged: blog


Build Natural Links Through Existing Marketing Strategies – Part 1

Link building strategies are a part of any successful search engine optimization marketing campaign. With Goggle’s newest algorithm update, it’s more important than ever to go after natural links which can help drive traffic to your site and i"

Mon, 30 Apr 2012 21:36:49 GMT | Tagged: blog


20 Ways to BE Authentic in Your Internet Marketing & SEO, Not Just Look Authentic

There are many different ways that you can approach your SEO efforts to get to the top of search engines, however most of them are all designed to make your site and the back-link portfolio look authentic (unnatural links warning advice here by Albert Mit"

Tue, 01 May 2012 21:57:37 GMT | Tagged: blog


Online vs. Industry Competitors: How To Evaluate Them

One of the most common questions that come up at the beginning of an SEO campaign, when we outline to a client which keywords have been selected and which competitors have been assessed in approaching that selection is: These aren’t my competitors. "

Wed, 02 May 2012 20:21:58 GMT | Tagged: blog


Auditing Your Link Building Portfolio BEFORE Google’s Over-Optimization Penalty Hits

If you’re wondering why this title sounds familiar, it’s because this blog post is meant to supplement Rand Fishkin’s recent Whiteboard Friday about 6 basic changes every SEO should make before Google’s new algorithm is rolled out. As always, Google is ve"

Mon, 23 Apr 2012 19:02:22 GMT | Tagged: blog


Reasons To Redesign Your Website – Infographic

In the last 12 months, nearly 70% of marketers redesigned their websites to modernize its appearance and bring it in line with their branding efforts or to optimize for better lead generation. Modern design elements and an intuitive navigation structure c"

Wed, 25 Apr 2012 15:00:28 GMT | Tagged: blog


Google Pushes Webspam Algorithm Update

Last month at SXSW our good friend Matt Cutts announced that the web spam team was working on an over optimization algorithm update that would target and penalize sites that are “over-optimized” or “overly SEO’ed.” Yesterday "

Wed, 25 Apr 2012 22:57:34 GMT | Tagged: blog


4 Tenets Your Social Media Should Live By

Frequently clients ask the question: How do we effectively manage our social media? I would like to propose 4 steadfast rules to managing your social media here. 1. Establish Yourself Without a well branded and comprehensive social profile for your busine"

Tue, 17 Apr 2012 15:15:20 GMT | Tagged: blog


Steps to Take After Receiving an Unnatural Links Warning from Google Webmaster Tools

For the past few months, the SEO world has been buzzing about two major developments. First there is the comment that Matt Cutts made at South by Southwest about a new over-optimization penalty. While that potential hammer is looming over the heads of man"

Mon, 09 Apr 2012 19:14:24 GMT | Tagged: blog


5 Lessons Learned from Shark Tank’s Daymond John at Google+ Hangout Event

SEO.com was recently invited to take part in a unique event featuring Daymond John from the popular show ‘Shark Tank’ and hundreds of high school students from around the country. Mr. McCauley, an amazing business teacher from Davis High Schoo"

Tue, 10 Apr 2012 14:59:02 GMT | Tagged: blog


Tutorial: How to Get Google Webmaster Tools Data on Windows With Python

The Search Query report in Google Webmaster tools is more important than ever, with the ominous (not provided) mask hiding 25%-40% of referring keyword traffic in Google Analytics. Google recently made WMT data available through an open source Python Libr"

Wed, 11 Apr 2012 17:17:21 GMT | Tagged: blog


Redesigning Your Website For Users & Crawlers

As most everyone knows, we have recently redesigned our website, which is what spurred the topic of the webinar we held last Thursday morning. As promised at the end of the webinar, here is the blog post summarizing what I spoke about, hopefully in digest"

Wed, 04 Apr 2012 15:47:42 GMT | Tagged: blog


3 Things SEOs Can Learn From TED

In light of the recent announcement by Matt Cutts at SXSW there has been a lot of speculation in the SEO industry as to what “over-optimization” entails.  Because this announcement has been vague, it forces many SEOs to rethink and reassess their current "

Thu, 05 Apr 2012 16:13:02 GMT | Tagged: blog


Selling with Integrity: SEO.com Sponsors BYU Marriott School’s Sales Idol Finals

What happens when you gather 12 nervous students, a panel of judges, a customer with high expectations, and a room full of spectators? You get the final round of the Marriott School Sales Idol competition, held at the campus of Brigham Young University in"

Fri, 06 Apr 2012 17:34:46 GMT | Tagged: blog


3 Ways to Buy Links and Help People

Paid links are fairly taboo to discuss in the world of search engine optimization marketing. More often than not, they are dismissed immediately as black hat and evil, and this is definitely not always the case. What I propose is that you can buy plenty o"

Wed, 28 Mar 2012 16:17:32 GMT | Tagged: blog


The SEO.com Road Trip To #SXSW – A Journey For Charity

I was thrilled to be asked to captain a team, with my friend Scott, by Chevrolet’s PR team to be a part of the #ChevySXSW Road Trip. We were asked to drive to SXSW (South by Southwest) in Austin Texas along with other teams from all across the country. Ou"

Fri, 30 Mar 2012 20:41:17 GMT | Tagged: blog


Image SEO Ranking Tips

Images have been published on web pages for nearly 20 years but the search engines have continued to give greater placement to images on the search engine results pages (SERPs). This may come from the fact that Facebook receives nearly 250 million picture"

Mon, 02 Apr 2012 19:13:48 GMT | Tagged: blog


What Business Owners Need to Know About Google’s Coming Algorithm Update

I have worked in the SEO industry for 9 years now and I have seen many changes come in the industry in that time. What was best practice when I started is now laughable and will do nothing to get you good rankings. The algorithm that Google uses to rank p"

Thu, 22 Mar 2012 18:35:20 GMT | Tagged: blog


Keyword Research: How to Target Low Hanging Fruit with Google Analytics

I wanted to make sure that my client could see the ranking improvement that we had made with each keyword, so I created the following chart.  This chart shows rankings for the various keywords at the inception of our SEO campaign over a year ago, compared"

Fri, 16 Mar 2012 15:42:28 GMT | Tagged: blog


Write for People AND for Robots: How to Craft Content that Works for Your Customers and for Google

If you’ve been around the SEO spacedock a time or two, you may have heard that “content is king.” This fun little alliterative statement serves as a useful reminder of the important role that fresh and unique content plays in establishing a strong online "

Wed, 21 Mar 2012 17:31:33 GMT | Tagged: blog


So You Want to Rank In Google?

Discussing SEO with clients is no easy task but educating them about what is required to get them rankings is extremely important in order to set the right expectations. Individuals working in SEO must understand how Google and other search engines crawl,"

Tue, 21 Feb 2012 21:28:02 GMT | Tagged: blog


Which Version of My Domain Should I Use? [Video FAQ]

[jwplayer mediaid="21938"] As an SEO Manager, I am often asked by new clients, “What version of my domain should I use, the www or the non-www?”  This question has a simple answer because in terms of SEO (search engine optimization), it doesn&"

Fri, 24 Feb 2012 16:30:37 GMT | Tagged: blog


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SEO News
Google Related – finding related content as you browse.

Google Related is a new Chrome Extension announced today from Google that shows you content related to the page you are currently on while you browse around the web.



So You Want to Rank In Google?

Discussing SEO with clients is no easy task but educating them about what is required to get them rankings is extremely important in order to set the right expectations. Individuals working in SEO must understand how Google and other search engines crawl,"



Google Affiliate Ads Already Working on Blogger?

For a while now we have been seeing rumors of a Google powered affiliate ad network. If you think about it, it makes perfect sense, as they already have the infrastructure, the publishers and the advertisers.



How To Make Money on YouTube

A couple of days ago I wrote a post talking about some British parents who published a 57-second video of their children on YouTube and ended up making over $150,000 from that video alone.



6 apps that are killing the business card.

The humble business card. Revered by designers, lusted after by business people. Are they just a bit old fashioned now? Or will we still be swapping contact information on cardboard for years to come? This collection ...



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