Google start to highlight content creators in Search.
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Following on from their announcement two weeks ago, that content creators have influence, Google have rolled out a new feature that shows the Google profile of certain content creators in the search results. For example, if you perform a search (as I did this morning) for content produced by ‘Matt Cutts’ you’ll see his profile alongside his search result. Its currently being piloted with a small number of content creators who have the authorship markup enabled as well. A search for [daggle] should bring up an example result with Danny Sullivan highlighted, e.g: http://www.google.com/search?q=daggle
This is great news for anyone who creates content on the web today, as not only will the profile of your website now gain traction, but it will also provide direct benefit to your social reach. Traditionally webmasters have been used to encouraging Twitter ‘follows’ as a way of rewarding great content, and this move makes the process seamless for anyone with a profile. It’s a very bold move that will be sure to see further traction inside Google+ when it is rolled out worldwide. Time to update your blog to include rel=”author” ;)
via the Inside Search blog.
Google start to highlight content creators in Search. is a post from: Webdistortion
Thu, 30 Jun 2011 07:16:00 GMT
Tags: Google, markup,
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