10 Critical SEO TipsBy Wesley E. Warren
Director of SEO for Vexcom Inc.
Our company Vexcom provides Search Engine Optimization services for several high end web sites and small and medium businesses. Many times these clients are also having their site redesigned and they ask for some guidence on how to have their web designer prepare the site for maximum SEO benefit. I have put together this list as a great Primer for getting a new site together.1) Create unique individual HTML pages for each section page of the site.
Many clients have flash sites and the pages are all embeded within the flash movie. While Google did recently announce a partnership with Adobe to allow them to extract text out of Flash movies, this is still not nearly as effective as having actual unique HTML files with standard text. If the client wants to keep the Flash site as it is, they should create an HTML version of the site for Search Engines.2) Create unique Titles, Meta keywords and Meta description for every page in the site.
This is a no brainer, but many designers will create a dreamweaver template, or just copy a page over and over to make up the sub pages and leave the same exact title tag and meta data in place. The HTML TITLE tag is probably the single most important SEO criteria for a pages placement in the SERPs.3) Implement valid HTML 4.01 (or XHTML) and valid CSS 2.0
Good code makes it easier for search engines to spider your site, broken code can ruin the attempt of the best search engine spiders to accurately index your pages. Use w3.orgs validator http://validator.w3.org/ to ensure you have proper code in place.4) Make sure each image uses a descriptive ALT attributes.
This serves two purposes. 1. It protects your work legally from being plagiarized. and 2. It shows the search engines that you are using original content and that you care about your content. For SEO it is important that you have unique content. There are sites out there known as "scraper sites" that will copy your content and re-publish it as their own, the copyright helps protect you from this.10) Use SEO friendly URL's - for example:
You want to use keywords that describe the content of your page in the file names. This will create SEO friendly links which help your ranking. Dashes between words seem to work better than underscores.Use: www.mysite.com/html/red-electric-outdoor-widgets.html
Submit to Stumble